The Smartest Way to Do Your Next Toy Trade Show, Is Not Alone.
Step into The Toy Coach Showcase at ASTRA with a booth that looks legit, a coach who knows the buyers, and an opportunity to MAKE A PROFIT.
Only 6̶3 spots available.
Polish booth done for you
Get coached on your pitch
Test the waters and get SALES
Skip the logistics h*ll
Own your retailer relationships
Save on booth fees
The Smartest Way to Do Your First Toy Trade Show, Is Not Alone.
Step into ASTRA with a booth that looks legit, a coach who knows the buyers, and a plan you can actually execute.
The Toy Coach Showcase puts your brand inside a professionally run and designed shared booth, then walks you through the real work: getting noticed, having the right conversations, and leaving with momentum.
You Know You Should Be at ASTRA… You Just Don’t Know If You’re “There” Yet.
You've heard it enough times from Azhelle, "You should be at ASTRA!"
And you’ve seen the brands that showcase there and skyrocket in visibility.
You’ve heard people say, “That ASTRA is the home of specialty play!” But every time you seriously consider exhibiting, your brain starts running the numbers...and the risks.
Booth fees, drayage, shipping, graphics, travel, reprinting sell sheets because “something’s off”, standing there all day hoping buyers stop explaining your product over and over without knowing if you’re saying the right things.
And the worst part isn’t even the money.
It’s the real fear that you’ll spend all of your time, money and energy doing this show and walk away thinking, “I guess I wasn’t ready after all.”
That's a valid thought.
You don’t have a TON of specailty retailer relationships yet. You aren't sure what this crowd will ask. You love ALL of your products but you aren't totally confident which product to lead with.
And you definitely don’t want your first ASTRA memory to be standing alone in your booth pretending you’re fine. 😬
So you wait.
You tell yourself:
“Next year, when I have more traction.”
“After I talk to a few stores.”
“Once I feel more confident pitching.”
Meanwhile, the gap between wanting to be in retail and actually learning how retail works just keeps stretching. And deep down, there’s this quiet worry you don’t love admitting:
"What if I never feel ready?"
Imagine Showing Up to ASTRA this June With Support, Strategy, and Me in Your Corner.
You experience ASTRA from inside a professional booth, without footing the full cost or managing the logistics alone.
You have real conversations with specialty retailers and start building actual buyer relationships.
You learn how to pitch your product in a trade show setting by watching and participating, not guessing. You leave with clear feedback on retail readiness, what’s working, and what to improve next.
You gain the confidence that comes from having done your first show the smart way.
This is a toy business launchpad that has proven to work.
Hear from past Booth Favorites!
Joeydolls
Gnome on the Roam
Darda Cats
This Year, The Toy Coach Showcase will be held at ASTRA Marketplace and Academy in MILWAUKEE, WI
And You're Invited.
The Toy Coach Showcase is a guided, done-with-you ASTRA trade show experience for first-time exhibitors who want real exposure and real learning, without taking on the full cost or complexity of a solo booth.
It’s a shared, professionally designed 10×20 booth where your brand is featured alongside 6 other emerging toy companies, with layout, graphics, merchandising, and buyer flow handled with intention.
You’re supported on the show floor with:
>> Strategic product positioning
>> Live buyer conversations led and guided by The Toy Coach
>> Real-time coaching based on what retailers are responding to
You still show up. You still participate. You get hands-on experience at a toy trade show. But now you can do it the most affordable way possible.
This will be the best business decision you make all year.
What Can Happen When You Start at Astra with The Toy Coach
The Toy Coach Showcase isn’t about instant wins or overnight success. It’s about creating the right starting conditions for growth. And we’ve seen what can happen when creators enter ASTRA with support, strategy, and clarity.
Meet Samantha.
When Samantha Ong, founder of Joey Dolls, participated in the Toy Coach Showcase, she was an emerging brand navigating her first ever trade show experience.
Through the Showcase...
She gained direct exposure to specialty retailers
Sold her product into 10 retailers (her first ever wholesale sales)
And left the show with the confidence and clarity to keep going
As a result of that momentum,
Joey Dolls was picked up by 10+ specialty stores following the show and continued to grow into a multi six-figure toy brand, generating over $400,000 in revenue — with a recent feature on Dragons’ Den.
This wasn’t luck. It was a strong first step, taken the right way.
What Most Showcase Participants Walk Away With...
Sales into specialty stores, Real retailer conversations and follow-up opportunities
A clearer understanding of retail readiness and positioning
Confidence pitching in a trade show environment
Insight into the products and messaging that resonate most
What This Costs & What It Replaces
Exhibiting at ASTRA on your own for the first time typically costs $7,000–$10,000+
once you factor in booth fees, graphics, shipping, drayage, travel, and materials — before you know if you’re even ready to be there.
The Toy Coach Showcase was created to give you a real ASTRA experience at a fraction of that risk, with guidance built in.
Your investment for the Toy Coach Showcase is: $4,000
This includes booth placement, design, logistics, on-site support, strategic coaching, and post-show clarity. All WITHOUT the full financial and operational burden of exhibiting solo.
When you invest in the Showcase, you’re not just paying for space. You’re investing in:
A professionally run ASTRA booth without managing vendors or logistics
Guided buyer conversations instead of guessing what to say
Real-time feedback you can’t get from courses or content
A lower-risk way to decide if and how ASTRA fits into your growth plan (For many brands, this experience prevents a much more expensive misstep later.)
Ready to Show Up & Stand Out?
Join me at THE ASTRA TOY TRADE SHOW this year.
when? june 5-8th
Where? Milwaukee, Wisconsin
let's highlight your brand, make lasting connections and your mark on the toy and game industry.
To read more about the 2026 ASTRA trade show, click here.
*Disclaimer* No Guarantees As To Results: You agree that the Company has not made any guarantees about the results of taking any action, whether recommended on this Website or not. The Company provides educational and informational resources that are intended to help users of this Website succeed. You confirm understanding that your success depends on many factors, including your skills, your particular situation, your effort, and innumerable other circumstances beyond the control and/or knowledge of the Company. Therefore, the Company can't promise that you'll achieve a certain outcome or level of success. By taking this course, you understand that any results you achieve are entirely up to you. You understand that the Company is not responsible for any results, positive or negative, that come from using the information provided in this course.