The Smartest Way to Do Your Next Toy Trade Show, Is Not Alone.
Step into The Toy Coach Showcase at a major toy trade show with a booth that looks legit, a coach who knows the buyers, and a real shot at getting into retail. Submitting an application does not guarantee availability.
Only 4 spots available.
Step into the show floor with a booth that looks legit, a coach who knows the buyers, and a plan you can actually execute. You'll get to enjoy...
Polished booth done for you
Get coached on your pitch
Test the waters and get SALES
Skip the logistics h*ll
Own your retailer relationships
Save on booth fees
The Smartest Way to Do Your First Toy Trade Show, Is Not Alone.
Step into ASTRA with a booth that looks legit, a coach who knows the buyers, and a plan you can actually execute.
The Toy Coach Showcase puts your brand inside a professionally run and designed shared booth, then walks you through the real work: getting noticed, having the right conversations, and leaving with momentum.
You Know You Should Be Doing Trade Shows… You Just Don’t Know If You’re “There” Yet.
You've heard it enough times, "You should be selling at trade shows!"
And you’ve seen the brands that showcase there and skyrocket in visibility...but every time you seriously consider exhibiting, your brain starts running the numbers and the risks.
Booth fees, drayage, shipping, graphics, travel, reprinting sell sheets because “something’s off”, standing there all day hoping buyers stop explaining your product over and over without knowing if you’re saying the right things.
And the worst part isn’t even the money.
It’s the real fear that you’ll spend all of your time, money and energy doing this show and walk away thinking, “I guess I wasn’t ready after all.”
That's a valid thought.
You don’t have a TON of specialty retailer relationships yet. You aren't sure what this crowd will ask. You love ALL of your products but you aren't totally confident which product to lead with.
And you definitely don’t want your first ASTRA memory to be standing alone in your booth pretending you’re fine. 😬
So you wait.
You tell yourself:
“Next year, when I have more traction.”
“After I talk to a few stores.”
“Once I feel more confident pitching.”
Meanwhile, the gap between wanting to be in retail and actually learning how retail works just keeps stretching. And deep down, there’s this quiet worry you don’t love admitting:
"What if I never feel ready?"
Imagine Showing Up to Your Next Toy Show With Support, Strategy, and Me in Your Corner.
You experience a real toy trade show from inside a professional booth, without footing the full cost or managing the logistics alone.
You have real conversations with specialty retailers and start building actual buyer relationships.
You learn how to pitch your product in a trade show setting by watching and participating, not guessing. You leave with clear feedback on retail readiness, what’s working, and what to improve next.
You gain the confidence that comes from having done your first show the smart way.
This is a toy business launchpad that has proven to work.
Hear from past Booth PARTICIPANTS
Joeydolls
Gnome on the Roam
Darda Cats
The Toy Coach Showcase IS COMING to a Major Toy Trade Show And You Can Apply to Be A PART OF IT
And You're Invited.
The Toy Coach Showcase is a guided, done-with-you trade show experience for first-time exhibitors who want real exposure and real learning, without taking on the full cost or complexity of a solo booth.
It's a shared, professionally designed booth where your brand is featured alongside a small group of other emerging toy companies (usually 3 to 5), with layout, graphics, merchandising, and buyer flow handled with intention.
Because the group is small and the booth is built around it, every brand is chosen by application.
You’re supported on the show floor with:
>> Strategic product positioning in a well designed space
>> Live buyer conversations led and guided by The Toy Coach
>> Real-time coaching based on what retailers are responding to
>> Social Media content creation directed and filmed by The Toy Coach
>> Catalog and order forms done for you and ready to hand out + make sales
You still show up.
You still participate.
You get hands-on experience selling your toy at a toy trade show.
But now, you can do it the most strategic and supported way possible.
This will be the best business decision you make all year.
What Can Happen When You Start With The Toy Coach at Your Side
The Toy Coach Showcase isn’t about instant wins or overnight success. It’s about creating the right starting conditions for growth. And we've seen what can happen when creators enter the show floor with support, strategy, and clarity.
Meet Samantha.
When Samantha Ong, founder of Joey Dolls, participated in the Toy Coach Showcase, she was an emerging brand navigating her first ever trade show experience.
Through the Showcase...
She gained direct exposure to specialty retailers
Sold her product into 10 retailers (her first ever wholesale sales)
And left the show with the confidence and clarity to keep going
As a result of that momentum,
Joey Dolls was picked up by 10+ specialty stores following the show and continued to grow into a multi six-figure toy brand, generating over $400,000 in revenue, with a recent feature on Dragons’ Den.
This wasn’t luck. It was a strong first step, taken the right way.
What Most Showcase Participants Walk Away With...
Sales into specialty stores, Real retailer conversations and follow-up opportunities
A clearer understanding of retail readiness and positioning
Confidence pitching in a trade show environment
Insight into the products and messaging that resonate most
What This Costs & What It Replaces
Exhibiting at a regional show on your own for the first time typically runs $3,000 to $5,000+
once you factor in booth fees, graphics, shipping, drayage, travel, and materials.
The Toy Coach Showcase was created to give you a real ASTRA experience at a fraction of that risk, with guidance built in.
Your spot in the Showcase: $3,500.
This includes booth placement, design, logistics, on-site support, strategic coaching, and post-show followup emails to buyers who order. You get all that WITHOUT the full financial and operational burden of exhibiting solo.
When you invest in the Showcase, you’re not just paying for space. You’re investing in:
A professionally run booth without managing vendors or logistics
Guided buyer conversations instead of guessing what to say
Real-time feedback you can't get from courses or content
A lower-risk way to decide if and how trade shows fit into your growth plan. For many brands, this experience prevents a much more expensive misstep later.
Doing It On Your Own vs. Doing It With Me
Solo exhibiting costs and costs for reps are industry estimates. Your actual costs will vary by show, booth size, and location.
How You Get a Spot
Spots are limited and the booth is curated around who is in it. To assure the best experience, we review every application. Here's the process:
Step 1.
Submit an application. In it you will share details about your product, like where it is in development, who you are and what you want out of the show.
Step 2.
We review your application to see if you're a good fit for the next Toy Coach Showcase. Applications are reviewed in the order they come in.
Step 3.
Within 3 business days you'll hear back from us with either a payment link to pay and reserve your spot, or an email letting you know that the show you applied for is sold out. Note: your spot is only reserved once payment is received.
Submiting an application does not require a payment or commitment of anykind.
Ready to Show Up & Stand Out?
Join me at the NETS Toy & Gift Show this year.
Let's highlight your brand, make lasting connections and your mark on the toy and game industry.
No Guarantees As To Results: The Company has not made any guarantees about the results of participating in The Toy Coach Showcase or of taking any action recommended on this Website. Your success depends on many factors, including your product, your effort, your particular situation, and innumerable other circumstances beyond the control and/or knowledge of the Company. The Company can't promise that you'll achieve a certain outcome or level of success, and is not responsible for any results, positive or negative. Results shown on this page are examples and are not guaranteed. Cost comparisons for exhibiting on your own are industry estimates based on published trade show cost data and the Company's own booth costs. Your actual costs will vary by show, booth size, and location. Submitting an application does not guarantee a spot in The Toy Coach Showcase. Spots are confirmed only once payment is received.